Privacy Policy
This privacy policy is designed to clearly explain to you how our independent website (https://purrmartify.com/) collects, uses, stores and protects your personal information, as well as the rights you have regarding your personal information. By using the services of this website, you indicate that you have fully read, thoroughly understood and willingly agreed to all the contents of this policy.
(I) Information Collection
1. Registration and Account Information
When you register an account, we will collect your name, email address, mobile phone number, password and other information to create and manage your exclusive account, ensure account security and provide personalized service push.
2. Order Transaction Information
To properly handle your purchase orders, we will obtain your shipping address, details of the purchased products, payment amount, payment time and other information to ensure the smooth delivery of goods, accurate invoice issuance and efficient after-sales communication.
3. Browsing Behavior Information
With the help of Cookie, web beacon and other technical tools, we will collect your browsing history within the site, including browsed pages, dwell time, clicked links, etc., to analyze your shopping preferences and optimize the display and recommendation strategy of website content.
(II) Cookie Usage Rules
1. Essential Cookies
These cookies are essential for maintaining the basic functions of the website. They can keep you logged in, remember the items in the shopping cart and ensure the smoothness of the shopping process. They are enabled by default when you visit the website for the first time. If you reject them, some shopping functions will be restricted.
2. Analytical Cookies
They are mainly used to collect statistics on website traffic, popular pages, geographical distribution of visitors and other information, providing strong support for our precise marketing activities and website optimization. A pop-up window will ask for your consent before enabling these cookies, and you can choose to turn them on or off according to your needs.
3. Third-Party Associated Cookies
In some social media sharing and advertising placement functions, third-party cookies will be introduced to facilitate your social sharing and receiving of targeted advertisements. We will clearly inform you before using them, and you have the right to reject them. Rejection will not interfere with the core shopping process.
(III) Information Protection Measures
1. Encryption Storage
We use advanced encryption algorithms in the industry to encrypt your personal identity information, payment information and other sensitive data, comprehensively ensuring the security of data during storage and transmission and effectively preventing information leakage and tampering.
2. Internal Control
We strictly limit the access rights of employees. Only employees in specific positions are allowed to access relevant information. All employees are required to sign a confidentiality agreement when they join the company. Any violation will face internal punishment and legal liability.
3. Emergency Response Mechanism
We have carefully formulated a complete data leakage emergency plan. Once an abnormal situation occurs, the emergency process will be immediately activated, relevant data will be frozen, and affected users will be notified immediately. At the same time, professional security teams will be coordinated to conduct investigation and repair work.
(IV) Your Rights
1. Right to Know
You can always fully and deeply understand the details of the collection, use and storage of your personal information through the privacy settings section, help center or by contacting customer service within the site.
2. Right to Choose
You can independently decide whether to accept non-essential cookies. For the precisely pushed information, you can adjust the receiving preferences or unsubscribe in the account settings.
3. Right to Correct
If you find any errors in your personal information, you can either log in to your account and modify it by yourself or contact customer service for assistance to ensure the accuracy and completeness of the information.
